In this report, we categorize these factors into five areas: content quality, technical proficiency, SEO, usability and social reach. These are key to increasing awareness of your site in search engines and social sites, as well as engaging users to help them tell other people about you.
The algorithm is based on over 50 criteria; and it is updated frequently to reflect the latest nuances in search algorithms, as well as the pace of consumer and business adoption of new technologies. Average ranking is between 55 and 60. A rank lower than 50 means that there is a lot of areas to improve. A rank above 70 is a good mark, 75 is awesome, 80 is world-class. What’s your number?
A website has a gravity to it that attracts traffic. A good one has compelling content and technical efficiency so that traffic is optimized across the 7 Sacred Channels of Google.
Engaging website visitors in your content is really important. Because if you don’t, they also won’t download your latest eBook, start a shopping cart, or click on the [Contact] button leading them to an inside sales person.
If it’s an eCommerce site, you want them to click the [Buy] Button. Or, if sales are to be closed by your sales team, then the website needs to help support that journey, too.